Playmoolah

wealthtech-retailpersonal finance management

FOUNDING YEAR: 2011
LOCATION: Singapore
Last Update: 19/01/2021

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About

PlayMoolah is a fun online platform for kids aged 6 to 11 to save, manage, and earn an allowance. We bring financial literacy to children by designing technology to persuade real-world savings behavior. Our offices are in Singapore and Bay Area, California.

MEDICI Analysis

PlayMoolah is a fun online platform for kids aged 6 to 11 that teaches them about the value of money and managing their finances. It designs fun digital products for children and their grownups to learn about money by combining behavioral research with the power of play.

Focus

PRODUCTS & SERVICES

Personal Finance

REVENUE MODEL

Subscription based revenue model

MAIN CLIENTS

Childrens

EXISTING PARTNERSHIPS

OCBC Bank

People

FOUNDERS

Audrey Tan

Min Lee

BOARD MEMBERS AND ADVISORS

Scott Bales

NUMBER OF EMPLOYEES

1-10

INVESTORS:

Harveen Narulla

Poh Kam Wong

Momentum

FUNDED

NO

NUMBER OF FUNDING ROUNDS

1

TOTAL FUNDING

$450 K

IPO STATUS

Private

ESTIMETED REVENUE RANGE

Less than $1M

SEED & PRIOR FUNDING

$450 K

LISTED

NO

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

723

AVERAGE VISITS (6 MONTHS)

408.77

MONTHLY VISITS GROWTH

116.89%

VISIT DURATION

196

VISIT DURATION GROWTH

304.18%

PAGE VIEWS VISIT

3.39

PAGE VIEWS VISIT GROWTH

50.91%

BOUNCE RATE

40.89%

BOUNCE RATE GROWTH

-8.34%

GLOBAL TRAFFIC RANK

6,398,470

MONTHLY RANK CHANGE

-9,267,176

MONTHLY RANK GROWTH

-59.16%

Innovation Programs

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