Pocketbook

wealthtech-retailpersonal finance management

STATUS: Acquired/Merged
FOUNDING YEAR: 2012
LOCATION: Australia
Last Update: 03/05/2021

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About

Ever wanted to get better with your money? Pocketbook is the free personal assistant for your money, in app. Come help us build the next generation of products for the consumer finance space. If you were to re-imagine how you interact with your money and your personal spending - what would it look like? That's what we are doing. Our vision is clear - absolute simplicity, absolutely about building a better product for the consumer and truly mobile focused. https://getpocketbook.com

MEDICI Analysis

Pocketbook is an online tool which helps you manage your money. You can get great information about your past and future spending immediately after signup. Making your personal and household budgeting ridiculously simple.

Focus

PRODUCTS & SERVICES

Pocketbook App

REVENUE MODEL

Company earns revenue by charging for App.

MAIN CLIENTS

online Retail consumer

Traction

VALUATION / MARKET CAP:

$3.75 M in 2015

ACTIVE USERS:

0.1000

company provided insights
Acquisitions

M&A

ACQUIRED BY

Zip Co

ANNOUNCED DATE

Jun 2016

PRICE

$5.53 M

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

59,237

AVERAGE VISITS (6 MONTHS)

57,420.15

MONTHLY VISITS GROWTH

-3.54%

VISIT DURATION

265

VISIT DURATION GROWTH

-4.13%

PAGE VIEWS VISIT

6.19

PAGE VIEWS VISIT GROWTH

-1.25%

BOUNCE RATE

44.89%

BOUNCE RATE GROWTH

-8.29%

GLOBAL TRAFFIC RANK

321,495

MONTHLY RANK CHANGE

-57,429

MONTHLY RANK GROWTH

-15.16%

Innovation Programs

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