PolicyBazaar

Policybazaar is an online life insurance and general insurance comparison portal. They are specialized in making comparative analysis of the insurance products. The basis for...

FOUNDING YEAR: 2008 LOCATION: India
Last Update: 05/04/2021

About

PolicyBazaar.com is India's prominent online life insurance and general insurance aggregator. We are specialized in making comparative analysis of the insurance products. The basis for the comparison is price, quality and key benefits. Based on user inputs, various options in the desired insurance product are showcased to him/her. To facilitate the user understanding of the products, there are special segments like knowledge.policybazaar and ask.policybazaar. Under these segments, customer queries are answered and information about new insurance products and trends are shared with the users. PolicyBazaar.com has built strong relationships with all prominent public and private insurance companies across India. Our partners are from life insurance, health insurance, car insurance, travel insurance, corporate insurance and loan sectors. We pride our self in the relationship we share with our partners. We utilize these partnerships to: Streamline our knowledge and business operations Show prices directly from the insurers. Compare the policies with complete details Provide the facility of buying insurance online

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Inner Circle Analysis

Policybazaar is an online life insurance and general insurance comparison portal. They are specialized in making comparative analysis of the insurance products. The basis for the comparison is price, quality and key benefits.

Focus

PRODUCTS & SERVICES

Comparison portal for life insurance & general insurance products. Provides a comparison between all the insurers along with product reviews which helps the customers to take a decision.

REVENUE MODEL

Company earns revenue by collecting commission from insurance companies.

MAIN CLIENTS

Online Retail insurance buyers

EXISTING PARTNERSHIPS

PNB Metlife

Aegon Life

Exide Life

Cigna

Future Generali

Bajaj Allianz Life

Indiafirst Life Insurance

Max Life Perfect

etc.

COMMENT

Since they have integrated more than 30 insurers, the customer can compare quotes from multiple insurers and select the product which suits his needs

Traction

COMPANY TYPE:

For Profit

ACTIVE USERS:

5.0000

TRACTION COMMENT:

In 2015-16, sales at Policybazaar grew 30% to Rs109 crore while losses widened 72% to Rs110 crore.

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

7,353,077

AVERAGE VISITS (6 MONTHS)

8,491,650.15

MONTHLY VISITS GROWTH

22.04%

VISIT DURATION

636

VISIT DURATION GROWTH

2.86%

PAGE VIEWS VISIT

7.47

PAGE VIEWS VISIT GROWTH

-1.23%

BOUNCE RATE

55.84%

BOUNCE RATE GROWTH

0.07%

GLOBAL TRAFFIC RANK

4,668

MONTHLY RANK CHANGE

-1,661

MONTHLY RANK GROWTH

-26.24%

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