Pollen gives app developers faster access to revenues they’ve already earned, by paying out for app store sales within 7 days instead of the usual 30-60 days. These funds can be channelled back into user acquisition immediately, meaning that the app or game is funding its own user growth, and developers are less reliant on self-funding or venture capital to grow user numbers.
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Tom Cohen, Martin Macmillan, Richard Skaife, Gordon Fitzjohn