Qapital

wealthtech-retailpersonal finance management

FOUNDING YEAR: 2012
LOCATION: United States
Last Update: 19/01/2021

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About

Launched on the simple idea that life is a series of tradeoffs and how you prioritize them leads to better spending and saving, Qapital is the only financial app redefining banking with your goals in mind. From payday to the moment you reach your goals, Qapital believes that how you save, spend, and invest should work together to help you find that perfect balance between present happy you and future happy you.Find your weekly Spending Sweet Spot, budget deposits across expenses and goals in just a few taps with Payday Divvy, simplify investing through a range of easy-to-understand options that fit different lifestyles, timeframes and risk tolerances, and explore resources and experiences that take your financial wellness to a whole new happiness level.

MEDICI Analysis

Qapital is a savings and personal finance platform that enables users to organize their finances in a single place by connecting to their online accounts. Using Qapital’s tools, users can assign certain financial rewards to daily goals like reducing spending at restaurants or grocery stores to cutting down on drinks out or doing more exercise.

Focus

PRODUCTS & SERVICES

Gamification based savings app for millennials. The app helps people to save money on their daily based goals.

REVENUE MODEL

Company offer free app services to customers

MAIN CLIENTS

Retail Consumers

EXISTING PARTNERSHIPS

Plaid

Lincoln Savings Bank

COMMENT

Qapital uses "If This Then That" (IFTTT) triggers to create a gamified savings system for millennials. Qapital set up savings triggers to automatically put money toward savings goals every time when buy from Starbucks or walk another mile.

Traction

VALUATION / MARKET CAP:

$23.07 M in 2016

COMPANY TYPE:

For Profit

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

42,033

AVERAGE VISITS (6 MONTHS)

59,565.6

MONTHLY VISITS GROWTH

12.16%

VISIT DURATION

104

VISIT DURATION GROWTH

95.14%

PAGE VIEWS VISIT

2.72

PAGE VIEWS VISIT GROWTH

27.84%

BOUNCE RATE

61.85%

BOUNCE RATE GROWTH

-7.91%

GLOBAL TRAFFIC RANK

532,583

MONTHLY RANK CHANGE

-263,620

MONTHLY RANK GROWTH

-33.11%

Innovation Programs

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