SigFig

wealthtech-retailrobo advisors

FOUNDING YEAR: 2007
LOCATION: United States
Last Update: 19/01/2021

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About

Superior investment technology and guidance to optimize any portfolio in minutes.

MEDICI Analysis

SigFig provides an easy way to manage your money—simply connect your accounts and they will tailor a portfolio based on your goals. It delivers reports and guidance to more than 800,000 investors, tracking over $350 billion.

Focus

PRODUCTS & SERVICES

Portfolio Tracker, Asset Manager, Diversified Income. It helps investors track all accounts in one place and helps to get weekly updates.

REVENUE MODEL

The company makes money by taking a commission on referrals to local financial advisors, as well as new brokerages or investments you take on through the site's recommendations.

MAIN CLIENTS

Retail Investors

EXISTING PARTNERSHIPS

Yahoo Finance

CNN

USA Today

TD Ameritrade

Fidelity

Charles Schwab

COMMENT

One of the most interesting features of SigFig is its fund and stock advice. SigFig will tell you which investments are underperforming or have high fees and suggest alternatives.

Traction

VALUATION / MARKET CAP:

$412 M in 2016

COMPANY TYPE:

For Profit

ACTIVE USERS:

0.8000

company provided insights
Web Traffic

Web Traffic

MONTHLY VISITS

352,699

AVERAGE VISITS (6 MONTHS)

364,986.94

MONTHLY VISITS GROWTH

-1.73%

VISIT DURATION

248

VISIT DURATION GROWTH

15.29%

PAGE VIEWS VISIT

3.07

PAGE VIEWS VISIT GROWTH

0.21%

BOUNCE RATE

36.4%

BOUNCE RATE GROWTH

-1.4%

GLOBAL TRAFFIC RANK

143,739

MONTHLY RANK CHANGE

-17,691

MONTHLY RANK GROWTH

-10.96%

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