Signifyd (formerly known as Trusted Patterns) is an e-commerce fraud-prevention startup that analyzes online transactions to detect fraudulent activities. The platform leverages machine learning algorithms along with behavioral technology and data science research to safeguard online retailers against the risks of fraud. It also helps the merchant to prevent credit card chargebacks, thereby reducing loss associated with fraud. Signifyd was listed in Forbes' FinTech 50 and Bloomberg’s 50 Most Promising Startups. The company was also listed as one of Inc. Magazine’s Best Workplaces for 2018.

PRODUCTS & SERVICES

Signifyd offers a guaranteed fraud protection solution for online merchants which helps them to reduce fraud and chargebacks. In case of a fraudulent chargeback, it pays back the chargeback fees to the merchant within 48 hours. It leverages machine learning to automate fraud prevention that enables businesses to reduce risk and increase sales at the same time. Signifyd can be integrated on the existing e-commerce platform through an API.

REVENUE MODEL

The company earns revenue by charging a monthly subscription fee and a percentage fee per transaction (approved order). It also provides customized pricing services for enterprises.

MAIN CLIENTS

The company has major customers from e-commerce industry. Some of its customers: Makerbot

chegg

Zentail

Misfit

Zepp

build.com

HSN

Lumo Lift

Isaora

Wayfair

Petflow

Areatrend

Haven

Netaya

GearX.com

Lensrentals

UBIQ

Lumoid

Roden Gray

Campsaver

Pure Fix

Greats

Progenex

iRobot

Stance

Wayfair

etc.

EXISTING PARTNERSHIPS

Some of its partners; Salesforce Commerce Cloud

Magento

Accertify

ThreatMetrix

Shopify

Collins Harper

Praxis

etc.

COMMENT

Signifyd uses machine learning algorithms to analyze thousands of data points from various data providers to verify orders in real-time. Signifyd automates back-office operations including auto-fulfill and auto-cancel on orders and makes it easy for merchants to get paid for chargebacks.