Simple
neobanks / digital banks . over the top
STATUS: Acquired/Merged
FOUNDING YEAR: 2009
LOCATION: United States
Last Update: 23/02/2021
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About
Founded in 2009 and based in Portland, Oregon, Simple combines innovative technology, impeccable user experience and expertise in behavioral economics to help our customers spend smarter and save more. As a company, we believe that a bank that does good can also do well. We give our customers thoughtfully designed tools to help them feel confident with their money. We value curiosity, efficacy, craft and empathy and are proud to be disrupting the world of banking. We celebrate the big wins and learn from our failures. As humans, we bring our authentic selves to work everyday. We laugh a lot, we solve tough problems, we're kind to one another and we won't settle for "just OK". We're headquartered in Portland but have remote employees all across the country. Banking Services provided by BBVA USA, Member FDIC.
MEDICI Analysis
Simple was acquired by Banco Bilbao Vizcaya Argentaria bank on February 20, 2014. Simple is mobile/web interface which provides users with access to data around their financial history, as well as tracking of expenditures and savings goals, with automated purchase data collected when its customers use their Simple Visa debit card.
Focus
PRODUCTS & SERVICES
Simple Visa Card.
REVENUE MODEL
Transaction based revenue model.
EXISTING PARTNERSHIPS
Braintree
Bancorp
Dropbox - To bring innovation and enhancements to the customers’ financial lives.
Traction
VALUATION / MARKET CAP:
$117 M in 2015
COMPANY TYPE:
For Profit
TRANSACTIONS VALUE:
$1.7 B
ACTIVE USERS:
0.0100
People
FOUNDERS
Josh Reich
BOARD MEMBERS AND ADVISORS
Craig Shapiro
Sean Flynn
Jerry Neumann
Josh Kopelman
NUMBER OF EMPLOYEES
201-500
INVESTORS:
KEY EMPLOYEES:
Alex Payne
Momentum
FUNDED
YES
NUMBER OF FUNDING ROUNDS
4
TOTAL FUNDING
$15.29 M
DATE OF LAST FUNDING
Jun 2013
IPO STATUS
Private
ESTIMETED REVENUE RANGE
$1M to $10M
SEED & PRIOR FUNDING
$190 K
SEED CLOSED ON
Nov 2009
FUNDING SERIES
SERIES A · $2.9 M · Sep 2010
SERIES B · $10 M · Aug 2011
SERIES C · $2.2 M · Jun 2013
LISTED
NO
company provided insights
M&A
ACQUIRED BY
Banco Bilbao Vizcaya Argentaria
ANNOUNCED DATE
Feb 2014
PRICE
$117 M
company provided insights
Web Traffic
MONTHLY VISITS
959,493
AVERAGE VISITS (6 MONTHS)
1,034,342.01
MONTHLY VISITS GROWTH
-14.73%
VISIT DURATION
353
VISIT DURATION GROWTH
15.44%
PAGE VIEWS VISIT
7.1
PAGE VIEWS VISIT GROWTH
15.04%
BOUNCE RATE
31.02%
BOUNCE RATE GROWTH
2.01%
GLOBAL TRAFFIC RANK
35,652
MONTHLY RANK CHANGE
-2,363
MONTHLY RANK GROWTH
-6.22%
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