West Creek

lendingpos/online-to-offline

FOUNDING YEAR: 2014
LOCATION: United States
Last Update: 17/07/2020

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About

West Creek is a retail financing provider that uses big data to maximize approval rates, and superior technology to streamline the application process. We provide our dealers with an easy to use web application, free professionally designed promotional graphics, targeted advertising to drive traffic, and a world-class, US-based dealer service team that is available 24/7.

MEDICI Analysis

West Creek Financial is a point-of-sale financing firm that enables merchants to offer loans to consumers while making payments for their purchases. The decisioning platform leverages artificial intelligence to assess the creditworthiness of an individual.

Focus

PRODUCTS & SERVICES

The POS financing platform automatically deducts the scheduled payment from the user's bank account. It cross-verifies the applicant's information with data providers and credit bureaus to determine the eligibility of an applicant.

REVENUE MODEL

The company charges an application fee of $10-$40 from its customers.

MAIN CLIENTS

Retail customers

People

FOUNDERS

Rob Finnegan

Boomer Muth

NUMBER OF EMPLOYEES

51-200

INVESTORS:

Angel Investors

Pollen Street Capital

Summit Action

Summit Action Fund

Victory Park Capital

KEY EMPLOYEES:

Rob Finnegan (CEO); Mark Every (COO); Rajesh Rao (CFO/CRO); Troy Burns (CIO); Bob McCarthy (CRO)

Momentum

FUNDED

NO

TOTAL FUNDING

$10 M

DATE OF LAST FUNDING

Oct 2019

DEBT FUNDING

$150 M

LISTED

NO

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