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Consumers Around the World Want to Use Smartphones as an Alternative to Plastic Cards

Understanding of the readiness of certain countries and regions for innovative transformation is a crucial part of business expansion strategies for startups in any industry. While there are examples of innovative startups that have expanded globally despite regulations and other problems, for the large part of entrepreneurs, the matter of diving into the specifics of the market and understanding the opportunities (which may not be in place) is sometimes a significant inhibitor of growth and development.

A recent study by Mastercard called 'The Impact of Innovation,' results of ...

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