March 2, 2014
With all the hype and frenzy around Mobile Payments there is an equally loud discussion around whether we really need mobile payments or not? Do people really like and do mobile payments? To find answers to some of these questions Global Payments giant MasterCard, recently commissioned a report that says that merchants and consumers have both become a lot more open towards mobile payment systems over the last couple of years.
Social media research company Prime Research tracked over 13 Mn comments across various social media including Facebook, Twitter and a number of online forums and blogs. The report suggests some improvements in the attitude of consumers and merchants towards mobile payment systems.
Some key points of the report:
About the research:
PRIME Research conducted the Mobile Payments Study across 56 markets and 26 languages in North and South America, Europe, Africa, Asia and the Pacific Rim to assess people’s use of products, adoption willingness and sentiment toward existing options. The research firm identified 13 million relevant social media posts from March 2013 to December 2013 on the subject of mobile payment innovation in the context of MasterCard and its industry peers; sentiment analysis shows the majority of posts were driven by news-story sharing 92% positive/factual, only 8% negative tone overall which is a reflection of the original content as it appeared in traditional news outlets.