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Consumers Resist Robo-Advisors - GfK Study

Millennials, Gen Z are slightly more robo-friendly. However, only 9% of consumers said they would be likely to use a purely digital automated investment advisors (robo-advisors) services.

{Press Release} New York, NY; June 15, 2016: Financial services firms may be banking on automated (robo) advisors replacing some human functions – but consumers are far from buying into the idea.

In a new GfK survey, only 9% of consumers said they would be likely to use an investment advisory service ...

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