Contactless payments in action

MEDICIFounder and Chief Strategy & Innovation Officer

Contactless payments is one of the proximity mobile payment methods and is primarily based on NFC technology. NFC is the latest short-range wireless connectivity technology offering simple and intuitive communication between electronic devicesBanks, mobile network operators, technology vendors and merchants are the key stakeholders, with many of coming together to implement NFC technology and are undertaking trial runs.

While NFC has applicability in many sectors. One of the key success areas for NFC payments is expected to be in transit, public transport, tolls and situations where large volumes of transactions need to be completed by a tap and go. Globally NFC will replace contactless cards like Clipper (in US) use in public transport etc. Also globally Google, PayPal, ISIS (3 US carriers) and others are trying to integrate payments, loyalty and discounts into one offering.

In India proximity payment systems like NFC are just beginning to appear. The approach of the players is to work with banks/telcos and role out NFC based payments to the merchants through them. That way large scale adoption can happen. iKaaz is the first mover and apart from that “Power to Pay” NFC tags from ITZ Cash Card Ltd., in cashless micropayments. It has been piloted in IIT Bombay and is expected to be rolled out on a bigger scale.

With few pilot and test projects implemented, NFC based m-payments is in infancy stage in India, although leading smartphone manufacturers have launched NFC-enabled smartphones. Awareness regarding NFC is growing but lack of RBI norms for NFC payments, non- existence of PoS terminals accepting NFC payments remain major hurdles in adoption of NFC – based m-Payments in India.

Use of NFC for tickets in Metros and other mass rapid transit systems as described by Knowledgefaber:
  • Various technology alternatives such as NFC, RFID & smartcards are being considered for ticketing purposes in mass transit systems across India
  • Delhi Metro, which serves about 1.5M commuters/day currently uses RFID tokens and smartcards for ticketing purposes but has started pilot projects for using NFC technology.
  • Use of NFC-based automated fare collection system is finding traction in India with Bengaluru‟s metro rail system adopting NXP Semiconductor‟s contactless card system
  • Nokia India is also in talks with various metro rail projects across the country to introduce NFC based payments system

LTP view: NFC can be useful in unattended payment scenarios like transit. NTT Docomo has been very successful in Japan where NFC started from the Transit system, and in several European countries it is used at parking lots

Amit Goel

MEDICIFounder and Chief Strategy & Innovation Officer

Amit Goel is the Founder & Chief Strategy & Innovation Officer for MEDICI. Amit’s vision is to build a strong FinTech market network that involves financial institutions, banks, startups, investors, analysts & other key stakeholders across the ecosystem – helping each one of them in a meaningful way by removing the asymmetry of information and providing a platform to engage & transact.

Amit is passionate about bringing actionable FinTech-focused insights, innovative products & services for the FinTech ecosystem. Some of his work involves startup scores, bank scores/assessments, predictive viewpoints & other innovations that have helped MEDICI’s customers and the ecosystem. He has been named amongst the Top 100 FinTech thought leaders/influencers in the world & Top 10 in Asia multiple times by reputed agencies, consulting firms as well as financial institutions. Amit has built MEDICI (formerly LTP) as a new-age, tech-enabled advisory/research firm, which is now considered the #1 global research & innovation platform for FinTech in the world.

Amit has been writing pioneering viewpoints on financial technology space that have been ahead of the curve since 2010. His data-driven predictions have helped the customers as well as the ecosystem. His past work experience includes a strong background in strategy & market analysis and advisory to clients (from big business houses to Fortune 500 firms) in payments, commerce, financial services & IT/technology. In the past, Amit had also founded a successful consulting & research practice called GrowthPraxis and has worked at Boston Analytics, Frost & Sullivan, and Daimler Chrysler in strategy & research.