Contextual Commerce and FinTech

There are over 7.5 billion people in the world, 1.5 billion websites on the world wide web, 2.9 million apps on the Play Store, and 2.2 million on the Apple Store. In this noise, how are some businesses able to cut through and pop up everywhere a customer goes?

Contextual Commerce is a game-changing design that enables sellers to seamlessly create multiple opportunities to sell their products to customers while they are performing their routine activities. People now will be able to buy their desired products anytime, anywhere, with just a click of a button or even by simple voice commands. 

In an ideal platform developed by a retailer, returning customers should enjoy personalized and contextual shopping experience. That means the customer receives the relevant information, offers, and recommendations based on the type of products they like and want, the type of environments they are part of, as well as past purchasing patterns with the retailer. It is obvious for a commerce player to aim for the higher control on the entire customer journey – right from product discovery to payments and delivery. However, the scope is not limited to the retail busin ...

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