Enabling Technologies

Convert New & Existing Customer into Repeat Buyers via OrderGroove, Raised $7 Mn

OrderGroove was founded in March 2008 and is based in New York, USA. The management team includes Greg Alvo (CEO), Mike Camp (COO) and Ofir Shalom (CTO). The company has received a total funding of $7 Mn through investors Fung Capital USA, Lerer Ventures, Allergo Venture Partners, Bee Partners, Raul Vazquez, Fred Schaufeld and Stage One Capital.

OrderGroove provides subscription commerce solutions, powering successful subscription programs for global brands including Grainger, CVS,  NBTY, L’Oreal, Jockey and Dollar General. OrderGroove helps retailers tap into the power of convenience to build recurring revenue streams, maximize profitability, and increase customer lifetime value by 200% - 400%, by turning new and existing customers into repeat buyers.

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Some features of their platform:

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Total Customer Control: OrderGroove’s platform allows customers to completely self-manage their subscription experience.

100% Your Brand: The company offers start-to-finish design and marketing solutions to maintain your brand's identity.

Data-Driven Optimization: OrderGroove analyzes whether your customers respond better in case of free shopping, 10% off or free samples.

Convenient Upsell Opportunities: Subscriptions emulate in-store shopping behaviors to increase AOV, annual spend & profitability.

Platform Agnostic: OrderGroove has integrated with nearly every eCommerce platform out there, with standard integrations for Demandware, eBay Enterprise and Magento.

On 31st August 2013, OrderGroove announced a partnership with eBay Enterprise, an eBay Inc. company, to offer subscription programs to eBay Enterprise’s huge network of omnichannel retail clients. Through this partnership, OrderGroove integrated their Subscription Retail Platform with eBay Enterprise’s leading commerce technology. This helps retailers tap into the power of convenience and turn new and existing customers into repeat buyers.

“OrderGroove is a leader in subscription commerce solutions for the retail industry and we felt strongly that the combination of a sophisticated technology platform with a team of marketing experts would offer a strong value proposition for our clients," said Marty Armstrong, head of partnerships and strategic alliances at eBay Enterprise. "Through this partnership, our clients will have the ability leverage proven subscription capabilities to help drive their businesses forward. We are pleased and excited to partner with OrderGroove.”

“The turnkey integration of OrderGroove’s platform provides an important time-to-market advantage for eBay Enterprise-powered retailers and brands that want to join the subscription revolution and immediately leverage the power of convenience to drive business results," said Greg Alvo, founder and CEO of OrderGroove.  “Our flexible technology integration – coupled with our full-service team of subscription marketing specialists and data analysts – enables retailers and brands to offer the best possible customer experience out there. We look forward to working closely with the eBay Enterprise team and their clients to evangelize the powerful benefits of subscription commerce for businesses and consumers alike.”

Chiraag Patel

Chiraag Patel is a Senior Reporting Analyst and the Editor of Bitcoin and Virtual Currency channels at Lets Talk Payments. He is an engineer with deep interest in MMORPG, Virtual Banking, Game Currency and Virtual Cash. Chiraag enjoys Reading& Blogging with focus on New Innovation, Technology & Startups in the Payments Space.

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