January 31, 2018
Behavioral data is the most precious resource and probably the most unfair advantage a business can have. With Europe hosting the leading behaviometrics-focused businesses, no wonder studies are turning to understanding how user/consumer behavior can translate into an opportunity.
Among those open to using conversational agents in purchases, 37% would prefer to use a card previously set up with the merchant (i.e., a card on file) and 21% would prefer to add card information at the time of checkout. Conversational transactions are likely to create habits and include repeat purchases that are streamlined by using stored payment information.
Source: Conversational commerce: A new opportu ...