Daily Review: How PayPal’s Braintree Plans to Win in the Payments Industry

In payments, like in most other FinTech segments, the comprehensiveness of services leads to convenience for the end-user and businesses. The culture of convenience led consumers to a strong preference of most seamless experiences, encompassing various aspects of every payment – security of information, loyalty points, rewards, pay-to-purchase time, merchant acceptance, etc. It’s like the army of thousands of FinTech startups operating in the payments segment will shrink down to a handful of most comprehensive solutions, whether through a wave of M&As or natural selection in the FinTech industry.

While the startup community is still largely in the competitive phase, the institutional sector and the mos ...

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