March 2, 2018
Being the Swiss Army knife of the Chinese digital world, WeChat continues to awe the world with its ambitious developments and goals. Most recently, WeChat aspires to become a lifestyle choice overseas, having an undisputed control over communications in the domestic market. Almost a billion users actively using the platform for various purposes prove the idea of a lifestyle app and a platform to be a bulletproof strategy. Will WeChat redefine brand-consumer interactions overseas with the same success as it does in its homeland?