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Daily Review: How WeChat Wants to Become a Lifestyle Choice

Being the Swiss Army knife of the Chinese digital world, WeChat continues to awe the world with its ambitious developments and goals. Most recently, WeChat aspires to become a lifestyle choice overseas, having an undisputed control over communications in the domestic market. Almost a billion users actively using the platform for various purposes prove the idea of a lifestyle app and a platform to be a bulletproof strategy. Will WeChat redefine brand-consumer interactions overseas with the same success as it does in its homeland?

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