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Daily Review: The Most Successful Brands Focus on Users – Not Buyers

In an enlightening piece written for HBR, there is a very curious idea explored and proven with data – the most successful brands focus on users – not buyers. The idea may seem counter-intuitive for the majority of business leaders at first sight, but some soul-searching will reveal that indeed, the leading technology companies that are so aggressively invading a range of industries nowadays focus heavily on experience rather than transactions. The experience brings loyalty and endurance to relationships with customers, resulting in more fulfilling, profitable relationships in the long term.

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