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Daily Review: Shoppable Videos Are Here, Will They Change Face of Ecommerce?

Given that three-fourths (75%) of the world’s mobile data traffic will be video by 2020, there is a strong chance that the future of payments will migrate from buttons in apps and mobile-friendly web pages into video-embedded options. In this study, Cisco explains that mobile video will grow at a CAGR of 62% between 2015 and 2020, higher than the overall average mobile traffic CAGR of 53%. Of the 30.6 exabytes per month crossing the mobile network by 2020, Cisco estimates that 23.0 exabytes will be due to video. Mobile video represented m ...

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