January 29, 2018
Businesses move towards cashless operations in various ways and at various speeds, but certain companies play a more defining role in transforming modern payment habits than others. Starbucks and Mastercard are among corporations taking bold steps to redefine payments and shopping experiences. While the strategies differ, both companies stay on course of taking cash out of the picture.
The coffee giant is testing a cashless store to see how digital and credit card payments affect customer behavior and experience at one of its restaurants (Seattle).
30% of our payments in the United States [are] done with a mobile phone, CEO Kevin Johnson said. Over 40% is done with phones and Star Value cards with ...