Did Apple Pay UK Just Spoil the Bank's Party?

After crossing borders on Tuesday, July 14, 2015, Apply Pay went live in the UK. With Apple Pay’s launch in the UK, customers of some banks were extremely happy while those of other banks were really angry and all their emotions were clearly evident on Twitter. In short, Apple Pay was successful in the UK but banks like HSBC and First Direct who aren’t still supporting Apple Pay had to deal with their customers’ fuming reactions on Twitter last week. While HSBC was supposed to be the launching partner for Apple Pay in the UK, it has not launched App ...

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