After crossing borders on Tuesday, July 14, 2015, Apply Pay went live in the UK. With Apple Pay’s launch in the UK, customers of some banks were extremely happy while those of other banks were really angry and all their emotions were clearly evident on Twitter. In short, Apple Pay was successful in the UK but banks like HSBC and First Direct who aren’t still supporting Apple Pay had to deal with their customers’ fuming reactions on Twitter last week. While HSBC was supposed to be the launching partner for Apple Pay in the UK, it has not launched Apple Pay for its customers yet. Barclays is another bank who has not launched Apple Pay for its customers yet. One of their tweets stated that they will launch Apple Pay soon, but there is a lot of news around Barclays trying to compete with Apple Pay in the UK with bPay, a new contactless way to pay. Other banks that will incorporate Apple Pay in their debit and credit cards until autumn are Bank of Scotland, Coutts, Halifax, Lloyds, M&S Bank and TSB. See Barclays response to customer tweets:
Banks whose customers are really happy after using Apple Pay include NatWest, Nationwide Building Society, Royal Bank of Scotland, Santander, Ulster Bank and MBNA. Apple Pay has launched across 250k stores across the UK and until now, everyone who used Apple Pay has had a great experience. On Let’s Talk Payment’s previous article about Apple Pay’s launch in the UK, we mentioned that London’s transportation system would support it. People in London were seen using iPhones and Apple Watches to pay their fare, but there was a small confusion with some travellers. Users who entered using Apple Pay on iPhone and exited using Apple Pay on Apple Watch were charged the maximum fare even though both their devices were connected to the same account. The reason behind this is Apple’s security framework, which creates different security IDs for different devices even if they are linked to the same Apple account. This is one of the early problems being faced by Apple Pay in the UK.
Bank customers in the UK have expressed great interest in Apple's system. Many customers tweeted about switching banks if Apple Pay wasn’t made available to them. It looks like the ease of using Apple Pay is gaining momentum in the UK, and in the near future, all banks will have to support it to escape their customer’s anger. Some people just can't wait to get Apple Pay in UK...
In the coming years, it will be interesting to see if Apple Pay changes mobile banking and payments experience for customers.