May 26, 2015
By David Poole, Director at myPINpad
The ability to browse limitless shops and purchase goods and services from almost anywhere in the world has revolutionised commerce. Yet this revolution is unfinished because no matter what the choice, no matter what the shopping experience, the critical moment of entering personal and payment details can be so complex as to lead to the customer abandoning the sale.
The most frustrating element of this is that there is no reason why this should be the case. There is no lack of technology preventing a smooth and secure authentication and payment process. What we h ...