Digital Couponing to the Rescue of Mobile Payments

Millions of coupons are used at retail stores month after month. The inefficiency in executing paper coupons combined with consumer mobility is forcing the players to go digital.

With growth in redemption volume for digitally discovered coupons exceeding 200 % annually, is the paper coupon dead?

What role will mobility play in this segment?

There are traditional coupon players going digital and several start-ups and a number of wallets of course…who will win ...

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