July 28, 2016
Digital gifting has been in existence since the early days of e-commerce. One had to look no further than a major online retailer, or, even, online services like AOL to find ways to send a virtual gift card to a friend. It has been the perfect mechanism for those people, like me, who wait until the last minute to get gifts for friends and family who live outside of driving distance – or even inside. Why then, after so many years, has this industry not taken off?