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Digital Gift Cards: The Ups and Downs of the Future of Gifting

Digital gifting has been in existence since the early days of e-commerce. One had to look no further than a major online retailer, or, even, online services like AOL to find ways to send a virtual gift card to a friend. It has been the perfect mechanism for those people, like me, who wait until the last minute to get gifts for friends and family who live outside of driving distance – or even inside. Why then, after so many years, has this industry not taken off?

Growth in digital gifting

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