Digital Retail Apps Raises $1 Million in Investment Led by Texas Ventures

In recent news, Digital Retail Apps raised $1 million in its recent round of funding. The round was led by Texas ventures and other angel investors from the US.

Founded in 2012 by Wendy MacKinnon Keith, the company is behind SelfPay, which is their in-store shop and pay solution which allows the shoppers to skip the checkout line. The company offers two mobile apps in one cohesive package. SelfPay is a consumer app while SelfPay Staff is operated by store associates.

According to the company, the new funding will be used to expand its business across the US, Canada and Europe.

The app reduces customers shopping time by eliminating the checkout lines. SelfPay lets shoppers scan items and pay for them from anywhere in-store on their own device. The shoppers can easily scan their purchased items, build their cart and can pay using credit cards, debit cards, Apple Pay, PayPal and e-wallets. On their way out, shoppers simply display their receipts to a staff member who uses the companion app, SelfPay Staff, to verify shopper transactions. SelfPay Staff also allows associates to accept card or e-wallet payments directly in-app without the need for a physical card reader or proprietary payment device.

Both apps eliminate checkout lines and wait time, provide solutions that match shopper’s different needs and improve the in-store shopping experience.

The app can be integrated with any POS system; it helps the retailers in boosting sales and converting it, increases customer loyalty and reduces peak staffing needs.

About Digital Retail Apps:

Digital Retail Apps, a private company with offices in Toronto and San Francisco, is focused on providing retail shoppers with a completely seamless shopping and payment experience. The company's flagship mobile solution, SelfPay, improves brick-and-mortar retail by giving shoppers the ability to shop and pay from anywhere in-store directly on their own mobile device and skip the checkout line. For more information, click here.

About Texas Ventures:

Texas Ventures is a private equity and venture capital firm with expertise in structured finance, capital markets and technology. The company provide guidance, insight and capital to assist entrepreneurs and managers who have the desire, talent and determination to build world-class companies and opportunities. For more information, click here.