June 24, 2016
Loyalty programs are one of the most effective ways for merchants to boost customer retention. A study by Colloquy suggests that last year, US consumers alone held 3.3 billion memberships in customer loyalty programs.
In fact, more than 75% of US adults participate in customer loyalty programs like those offered by credit card companies, hotel chains and retailers and more than $50 billion in reward points and miles are issued by American businesses annually.
Although the numbers seem impressive, there is still space for growth for large re ...