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Does GameStop Have the Best Loyalty Program out There?

Loyalty programs are one of the most effective ways for merchants to boost customer retention. A study by Colloquy suggests that last year, US consumers alone held 3.3 billion memberships in customer loyalty programs.

In fact, more than 75% of US adults participate in customer loyalty programs like those offered by credit card companies, hotel chains and retailers and more than $50 billion in reward points and miles are issued by American businesses annually.

Although the numbers seem impressive, there is still space for growth for large re ...

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