Don’t Ask Dumb Questions, Alexa

Contextual experiences for secure-enabled ecosystems don’t quite roll off the tongue. When I first came up with this expression, which in typical engineering fashion was distilled down to an acronym – CESEE – by my technology team, it was almost immediately changed to Lifestyle by my marketing team.

Regardless of what you call it, the concept was to focus on letting the applications drive transactions, simplifying the overall experience, leveraging (responsibly, I must add) underlying data to drive the necessary intellige ...

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