September 2, 2013
You would agree that when it comes to restaurants suddenly we become a little more impatient. We can't wait in queue, can't wait to get our food and finally when we finish eating (and talking) we can't wait to get the check and pay the bill. I was doing a consulting assignment for a chain of restaurants and the owner told me that he knows servers waste a lot of trips and time going back and forth for bill payment and tips. And here is Cover by Mark Egerman and Andrew Cove , a solution to make the experience of paying a check as seamless as paying for a ride on Uber as the founders would like to put it. Mark is the payments and legal expert. Andrew drives the tech and fundraising.
Scott Belsky who is one of the investors in the firm believes that there is a lot of potential in this concept. Scot adds that payment experience should be frictionless, completely native and customized and that Hospitality is a huge opportunity given the inefficiency that has always existed with not so streamlined processes.
Here is how Cover works -
"Cover lets you pay at restaurants without waiting for the check. It's your house account, everywhere. Leave when you're ready. Uber's payment experience - in restaurants. You pay without playing with your phone. The app is there if you need it. Most of the time, you don't.
Cover app can be downloaded for free through iTunes here.
Image Courtesy: Cover App through Apple iPhone
LTP view: In the US, Cover makes a lot of sense. The whole bill delivery, check, and tip process takes a minimum of 2 and sometime 3-4 trips of the waitress/waiter. It puts a lot of pressure on the overall functioning of the restaurant. If Cover could free up the time of the servers, they can get more time to do value added activities such as suggesting side orders and desserts to the customers. It could also help the restaurant owner to right size the team and making the restaurant business more lean and sustainable.