Dunkin Donuts, DD Perks rewards program is going mobile

In a move to keep up with the competition and changing trends Dunkin Donuts plans to launch its DD Perks loyalty program on a mobile platform. This announcement was made to analysts in US during an earnings call on October 24, 2013. According to the company, the program will be available next month at the following locations: Dallas, Orlando, Wilkes-Barr Scranton, PA and Portland MN. The company claims that the program will be rolled out in the rest of USA in the first quarter of 2014. We are witnessing, one retailer after the other going the mobile way when it comes to

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