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Dunkin Donuts Launches its DD Perks Rewards Program, Inspired by Starbucks’ Success?

In a move to keep up with the competition and changing trends Dunkin Donuts had planned to launch its loyalty program on a mobile platform. This announcement was made to analysts in US during an earnings call on October 24, 2013. Earlier this week, the company came through with its promise by launching its national loyalty program - DD Perks Rewards.

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