E-Commerce Sales in the US Made up Just 8% of Total Retail Sales in Q1 2016

Sometimes, amid the potpourri of skyrocketing absolute numbers on e-commerce, we forget to look at the bigger picture and ask a question: what part of total retail sales does e-commerce actually make? With all the hype and development of solutions around online shopping and payments, the US Census Bureau recently shed some light on the state of the industry and estimated e-commerce sales in the US to make up 7.8% of total retail sales in the country in Q1 2016.

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