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EMV Fails Customer Experience Testing

It has been almost one month after the EMV transition deadline and it is time to look at some of the results of the EMV adoption experience. While there are differences in experience depending on the side, we will be focusing on customer experience which hasn’t been exciting. Various payment processors suggested their insights, assessing the customer experience with a new card, and the results are not in favor of the new standard. Here are examples of the pain-points for customer using EMV cards.

Time

Harbortouch, a leading national POS system and merchant services provider, published the results of a national survey on 5,000 US adults which examines consumer sentiment and usage trends among early adopters of EMV. The results indicated that one in five consumers consider transaction time as their top concern when using an EMV-enabled card. Nearly four times as many survey respondents are more wor ...

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