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Enabling the Pay-Per-Use Model

There is a fierce debate out there, about what’s better – subscription or pay-per-use/view model of services? Digital content providers, telcos and TV broadcasters mainly prefer subscription or licensing model as it allows them to better predict revenue than in a pay-per-use/view schemes. But is it necessarily beneficial and fairer for the consumer? Many of us are reluctant to commit and may prefer metered usage for product or service. In my opinion, pay-per-use/view is certainly much fairer and more competitive model than a flat monthly subscription fee.

The pay-per-use works best when the usage of the service can be effectively measured. News articles, streaming services, TV broadcasts, wireless plans, etc., are good examples. Still, in most of these ...

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