February 21, 2014
Freshplum was Co-Founded in 2010 by Sam Odio and Nick Alexander. The company has received a total funding of $3.43 Mn through investors including Yishan Wong, Brian McClendon, Google Ventures, Charles River Ventures, Greylock Partners, New Enterprise Associates, Y Combinator, Gabor Cselle, George Zachary, Jim Young, Alison Rosenthal, Data Collective, Eric Kwan, Kenny Van Zant, Franklyn Chien, Ryan Merket and Bobby Goodlatte.
Freshplum helps online retailers effectively engage their customers via customized promotions. The company was started with the aim of using data analysis to help its retailers personalize and target promotions to maximize effectiveness and therefore maximize revenue.
Some features of their platform: