Esri's Tapestry Data Provides Greater Precision to Lumate Mobile Advertising Platform

Geodemographic Information Pinpoints Most Relevant Customers

Redlands, California—January 8, 2015—Innovative mobile Ad Tech start-up Lumate, based in St. Louis, Missouri is now using Esri’s location platform and Tapestry Segmentation data to help mobile advertising customers pinpoint audiences even more accurately. Esri's Tapestry data ensures that the ads delivered to each device are contextually relevant to the viewer. For example, Lumate can ...

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