June 26, 2017
Milano, 23 June 2017 – Esselunga chooses Satispay and, based on the agreement signed, the innovative payment platform will be integrated in the payment system of the large-scale retail sector leader. Starting from Monday, June 26, it will be active in the first two stores in Segrate and Milan, in via Losanna, followed by the other stores with a rollout plan that will provide coverage by the end of the Summer for all 154 Superstores and Supermarkets in Lombardy, Tuscany, Emilia Romagna, Piedmont, Veneto, Liguria and Lazio.
After being the first in Italy to introduce the bar code reader in 1980, Esselunga, in the year of its sixtieth anniversary, continues to reiterate its identity as an innovative operator. Thanks to this agreement, it will allow customers to pay for their shopping with the smartphone in an easy, fast and secure way, without the use of cash or credit cards even in large-scale distribution.
Technically, Satispay has integrated its system directly into the Esselunga tills, which allows payment management with the utmost simplicity and precision, both for cashiers and customers.
In fact, Esselunga customers will be able to pay at the tills and/or self-service stations via the Satispay app installed on their smartphone by selecting the store where they are located (which, thanks to the geolocation of the app at its opening, will appear as the first of the list) by typing the amount of the bill and, with a single touch, sending the payment that – even in the presence of a multi-location configuration like that of a supermarket – will automatically be recognized from the till where the customer is and accepted.
Alberto Dalmasso, Co-founder and CEO of Satispay commented, "This is a further important step in the realization of a strategy: to create the first electronic payment solution suitable for all types of operators, from the small family-run coffee shop to the large structured company such as Esselunga. This is possible thanks to the great work that the Satispay team has accomplished in developing all the features and integrations needed to meet the multiple needs of the market and to be chosen by a company such as Esselunga, a reference point and model for innovation in the retail world, it is an important confirmation and reason for pride. Today, there are over 270,000 downloads of the app, 135,000 active private users, and we have over 16,000 merchants registered to our circuit, with a growth of 70 new per day. By joining a player as important as Esselunga, our goal of revolutionizing the culture of daily payments becomes much more concrete and close."