Estimote's new Platform, even as Beacons Tech gets overshadowed by NFC

Apple made the BLE Beacons popular with their iBeacons, which got implemented by some retailers, brands and adtech players. There was a big buzz in the technology space and it was termed as the holy grail of proximity marketing. This was earlier this year and in 2013 as well. Then came iPhones with NFC and Apple Pay without a mention of iBeacons. Before Apple launched Apple Pay, it was expected that Apple would bring more effective use of beacons to payments. But Apple Pay seems to have left beacons by the wayside and has adopted NFC, leading to more speculation as to how Apple will adopt beacons in the future. Suddenly it was hard to see any news on Beacons even with their rockstar status in th ...

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