November 5, 2015
Points—the global leader in loyalty commerce transactions and currency management—provides solutions that enhance the management and monetization of loyalty currencies, from frequent flyer miles and hotel points to retailer and credit card rewards for a growing list of 50+ partners worldwide. The company brings years of industry experience, technological expertise and a one-of-a-kind loyalty commerce platform to the world's top loyalty brands. The LTP team had the pleasure interviewing Geoff Kent, VP of Product Partnerships at Points, on the challenges in loyalty program maintenance and the value they can bring to the companies. Here is the transcript of the interview:
LTP: Please tell us the story behind Points and the solution you offer.
Geoff Kent: At Points, our mission is to make loyalty programs more valuable and engaging both for consumers and merchants. We bring years of experience building and enhancing loyalty programs for some of the largest players in the loyalty space. Loyalty shouldn’t be a burden or another hoop to jump through in the process of transacting, but instead, it sho ...