A Deeper Look at Facebook’s Strengths and Weaknesses as a Payments Player, and ‘What if?’ Scenarios

By now many have read about Facebook’s upcoming foray into payments, It’s all over the web! Everybody is screaming from top of the hill that Facebook is going to be the Next Big Thing in payments, except Facebook that is. There is no doubt that Facebook will soon make a play in the payments market, but the extent to which they plan to do this has yet to have been made clear. Nevertheless I think it calls for an evaluation (as an industry observer) to see what it would be like to have Facebook in this space based on its strengths and weaknesses.

Strengths of Facebook:

  • Tim Cook recently said that if we are still carrying physical wallets in our pockets it means that Wallet offerings have not succeeded. One of the reasons i ...
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