Facebook's Free Beacons for Retailers: An Approach to Land-Grab

Seven months ago, Facebook introduced Place Tips by which businesses can send contextual marketing messages to people in proximity to the store. The social media giant had been testing the Place Tip feature which uses Facebook beacons. These beacons use Bluetooth technology to send a signal to the Facebook app on a shopper's phone which helps businesses run proximity marketing campaign.

Facebook’s Place Tip feature was initially tested with a ...

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