April 10, 2015
Freckle IoT (The Internet of Things), an ad tech company that activates next generation connected devices, has announced its partnership with Blue Bite, the mobile standard in Out-of-Home, which provides mobile technology for the retail industry. This partnership follows the deployment of 60,000 beacons across the US, creating North America's largest proximity network and spearheading innovation in mobile location-based services. Connecting Freckle IoT's open beacon ecosystem to Blue Bite's extensive location partnerships and mTAG platform will enable advertisers to launch innovative, integrated marketing campaigns that will connect with consumers across digital, mobile, and Out-of-Home environments at scale.
The partnership harnesses Blue Bite's longstanding knowledge of Out-of-Home mobile activations and taps into the company's extensive roster of location partners. Freckle IoT's open beacon network connects the company's growing number of application partners with its beacon ecosystem, solving the issue of scale in proximity deployments and bringing an additional layer of data sophistication to client campaigns. Instead of being locked within a closed framework of standalone beacon locations with a dedicated application, brands can harness any application enabled with Freckle IoT's Software Development Kit (SDK) to tap into the beacon network and deliver engaging messaging to their target audience.
Capitalizing on the promise of the Internet of Things, beacons are placed in inventive locations, such as transit, street furniture, airports, college campuses, movie theaters, bars and taxis. This particular beacon deployment would enable applications carrying Freckle IoT's SDK to provide rich content through mobile or wearable devices and target in-app advertising on a hyper-local level. Through this approach, brands and agencies can deliver innovative, contextually relevant messaging to engaged consumers who have opted in, building connections and avoiding 'spam' or 'junk mail' like messaging.
A number of industry stakeholders across multiple geographies are leveraging the power of beacons to come up with exciting solutions:
> Beam Wallet is the first company in the MENA (Middle East and North Africa) region to introduce Bluetooth Low Energy (BLE) beacon technology. The rollout of Beam Wallet’s contactless experience began in the UAE, with more than 1,100 retail outlets now operating Beam Beacons at checkout.
> Groupon has announced plans to develop a series of new products that will allow merchants to provide targeted access to consumers. This new product will make use of beacon technology. Merchants will be able to use these beacons to tailor and launch consumer-targeted promotions via proximity signals.
> Facebook is leveraging Bluetooth beacons to test a new service to send information to users based on their locations. The information can be about shops, landmarks, etc. near the user’s location. The service is dubbed as Place Tips.