The FinTech Chemist: Celebs, Social Media, FinTech – Oh My!

Studying the properties and composition that make up the FinTech ecosystem

Welcome to this week’s industry analysis with the FinTech Chemist. While I may not be literally mixing solutions and preparing reagents, I am studying and testing out the latest and greatest in FinTech. My most recent experiment has me focusing on society’s obsession with celebrities and influencer marketing. It is a fascinating phenomenon, and no industry has been spared.

Think of it like this: some elements are just meant to go together, like hydrogen and oxygen. Not to mention, all living things need water to survive! (If you don’t need water, you might be an alien, but that is for another article). However, wha ...

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