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The FinTech Chemist: The Importance of a Unique Value Proposition

Studying the properties and composition that make up the FinTech ecosystem

Welcome to this week’s industry analysis with the FinTech Chemist. While I may not be literally mixing solutions and preparing reagents, I am studying and testing out the latest and greatest in FinTech. As the FinTech ecosystem becomes increasingly crowded, it’s no surprise that having a crystal-clear value proposition is more important than ever. Just like ‘Step 2’ of the scientific method, ask questions! Or in this case, three…

There are three questions to consider when formulating a value proposition:

  1. What do you do?
  2. Who does it serve?
  3. How are you different or unique?

All businesses have a value proposition, but very few of them have an

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