April 24, 2017
"The conference model is broken," he says, dismissively.
I roll my eyes so hard I think I might have permanently flipped them in their sockets.
It drives me crazy when people say conferences don't work, that conferences no longer work. As if, years ago, there was a more rudimentary conference attendee, a primitive executive whose time was plentiful, whose budget was infinite, or who was simply dumb enough to expect less of a return on his investment of time and money.
The concept of conferences – a gathering of people to deliberate matters of common concern with a view to resolving them – is by no means new. The word comes from the Middle French word "conférence" and has been around for more than half a millennium.