Week in Review: A Lesson from BuzzFeed

BuzzFeed, if you haven’t heard of it, is a digital media company that specializes in making viral content. One of their most successful brands is Tasty. It is their food brand built upon those overhead, time-lapse videos of people making a recipe. I’d wager that you’ve watched at least one all these videos all the way through. They are very engaging! For those who haven’t seen one, go watch. I’ll wait.

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BuzzFeed’s business model has been making money by creating viral content on other platforms like Facebook and Instagram. That means they are helping others make money by forsaking customers to come to their digital properties. So how does a global media company get their loyal Tasty followers to get off of Facebook and on to BuzzFeed? Start selling a Bluetooth-enabled, $149 hotplate (and pots), of course! That ...

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