Flipkart amazes with payments' findings!

At the recently concluded IAMAI/PCI Digital payments conference in Mumbai, Flipkart's payments expert participated and talked about the analytics and surveys they have done to understand how consumers do payments on their portal. It was like a myth buster for many folks in the industry listening to Flipkart's consumer behavior. Clearly Flipkart is doing a great job understanding consumer Psyche. Before I go into details, let me tell you Flipkart's customers do 60% or more transactions through Cash on Delivery.

1) Generally accepted understanding - People dont use credit/debit cards and use COD because either ...

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