January 25, 2015
The mobile payments company Fortumo has announced the launch of a new version of its Android in-app purchasing SDK for app stores. The new SDK can process payments even when users are not connected to the internet.
Fortumo’s patented in-app purchasing SDK is the leading payment solution for alternative Android app stores. Fortumo has established partnerships with dozens of alternative Android app stores, including device manufacturers (NOOK, ZTE, Oppo, Gionee), mobile operators (Telenor, Turkcell, Kyivstar) and 3rd party app store operators (Mobogenie, UCWeb, SlideME etc.). For developers using Unity, Corona, Marmalade and OpenIAB, Fortumo has created custom versions of the SDK to make integration effortless.
Carrier billing works best in emerging markets where a large number of users do not own a credit card to make payments online. But even when carrier billing is available, users who are not connected to the internet have so far been unable to make payments. Fortumo’s Android SDK changes this by enabling transactions for offline users as well. This increases revenue for app stores and developers publishing in these stores even further when compared to traditional credit card based billing solutions, said Martin Koppel, CEO of Fortumo, in an official press release.
Emerging markets are forecast to drive smartphone ownership growth during 2015. However, most developers are having problems collecting payments for their content as a majority of people do not have access to traditional online payment methods. India (forecast to be the biggest country for smartphone growth during 2015) has 45x less credit cards than mobile phones and data connections in the country are focused around urban areas while more than 80% of people live in rural areas.
Android app stores can use Fortumo to quickly onboard entertainment and gaming content for its subscribers, as has for example been done by Turkcell in Turkey and Telenor in Pakistan. Hundreds of top developers – including Gameloft, GLU Mobile, EA Mobile, Rovio and Creative Mobile – are already using Fortumo in-app purchasing in their mobile apps on alternative Android app stores as well as Windows Phone Store and Windows 8 Store.
In addition to app stores Fortumo works with social networks, PC and web game developers as well as streaming content platforms to enable them access to users without credit cards in emerging markets. Fortumo does not charge any monthly fees or minimum volume commitments from developers using its carrier billing solution. Fortumo’s solution works across a wide variety of platforms – web, mobile web, feature phones and smart TVs.