Four Considerations for a Successful Omnichannel Banking Strategy

The phrase omnichannel is one that many banks and financial institutions are familiar with; though, to this point, many organizations have had a hard time making the transition from buzzword to business practice. However, with more people relying on multiple devices in their day-to-day lives, especially in banking, the time has come for banks to fully embrace an omnichannel approach, or risk falling behind.

First, it’s important to define exactly what we mean when we use the term omnichannel banking. Fundamentally, the term refers to an approach that is customer-centric and channel agnostic in nature. As an example, consider a customer who initiates a loan application process via PC, mobile device or in-branch; how ...

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